About MelloToons

Animation for small children that does not wind them up.

What we do

Deliberately slow animation built on the opposite principles: long shots, gentle pacing, natural sound, limited palettes, real narrative with pauses, and no cliffhangers between episodes so stopping is easy. Every episode has a stated developmental intention, emotional vocabulary, patience, curiosity about the physical world, and a companion note for the parent about what to talk about afterwards. No advertising, no autoplay, and an explicit end to every session so the device is put down without a fight.

Who we built it for

• Parents of children aged 1 to 5

  Parents who allow some screen time and are uneasy about what it does to their child's behaviour afterwards.

• Families who travel

  Parents who want episodes downloaded for offline viewing when travelling.

• Homes with more than one child

  Families who want a separate profile for each child.

The problem

Most children's content is engineered for attention capture: rapid cuts, saturated colour, constant stimulation and escalating sound.

Parents observe their child becoming dysregulated afterwards and feel guilty, but the alternative is nothing, and free platforms serve autoplay content of unpredictable quality with advertising aimed at toddlers.

Try it before anything else

The free screen time check runs in your browser with no account. Put in a typical day, and see it against WHO guidance for your child's age. Open it.